The source of creative design of stuffed animals

Most of China’s stuffed animal designers are open-cutters. There are not many designers who have original ability and design and open version. Mainly in the development of China’s toy industry, long-term OEM OEM has restricted the development of the industry in the field of design. Although it is the same as the imitation copy, it is a shortcut and expediency measure for the weak and backward design of Chinese toys. However, if you stagnate at this level forever, there is absolutely no way out. At the 19th National Congress of the Communist Party of China, Comrade Xi Jinping emphasized “promoting the transformation of China’s manufacturing to China, the transformation of China’s speed to China’s quality, and the transformation of Chinese products to Chinese brands.” In recent years, the cheaper labor force in Southeast Asia has made the advantage of OEM OEMs in China. The requirements of higher safety standards, raw material costs, and labor costs have made the originally limited profit margins rare. On the other hand, the rapid development of Internet technology in recent years, China’s innovation is in the stage of overtaking, and the stuffed animal manufacturers are also facing great opportunities. Our children are close to computer phones, have access to a lot of new things through the Internet, and prefer creative toys. So toys can be innovated from both the technical and content layers. As far as stuffed animals are concerned, the innovation or innovation of the content layer is more direct. Therefore, Chinese toy companies must go beyond this bottleneck development, only through design innovation and creative realization to clarify the market position and establish a corporate image and brand. There are several ways in which designers and companies can collect ideas today:
The first is the feedback from the first-line sales staff and the final customer. Especially with the development of modern science and technology, the arrival of the knowledge society, and the transformation of innovation forms, the design is also evolving from the work of professional designers to a wider range of users. User-centered, user-involved innovative design is receiving increasing attention. The innovative 2.0 model of user participation is gradually emerging. The design is no longer a patent for professional designers. It has become a keyword for design with user participation and user-centeredness. As a front-line salesperson, standing at the forefront of the entire design chain, customers directly feedback and opinions can First understand, the most have the right to speak, so designers must listen to their opinions and suggestions in a humble and serious manner, timely improvement and adjustment, so that products more in line with customer needs.
The second is the analysis of Internet big data. As an emerging form of grafting the Internet, e-commerce is currently developing very rapidly in the field of stuffed animals. It should be said that e-commerce sells a new world of the stuffed animal market. In fact, big data has always been in the whole work of toy design. In the past, a good designer will collect data through observation, interpret the data through thinking, and then use the data to adjust the design through sales behavior. Now the big data is just omitted. We collected the process of processing one by one. Therefore, mastering big data makes it easier for designers to better grasp the design direction and make more products that meet the needs of consumers.
The third is various media and exhibitions. A good designer must pay attention to the dynamics of the toy industry, observe and research the information released by the media in all aspects of the toy market, and at the same time, when time permits, pay attention to the exhibition and exhibition of toys, such as the Hong Kong Toy Fair in early January each year. (HongKong Toys Games Fair), the International Toy Fair in Nuremberg, Germany in early February and the New York Toy Fair in the United States. The first “China International Toys, Baby Products, and Gifts Exhibition” held in Shanghai every October. In addition, the spring and autumn Canton Fair will have a wide range of the latest toy products concentrated in the exhibition, and at the exhibition, many exhibitors will distribute promotional materials and conference materials, as designers, carefully collect data, and Communicate with buyers and get first-hand market information.
The fourth is cultural creativity. Different cultures produce different ideas. For example, Hello Kitty is a symbol of Japanese culture. It is by no means a symbol of American culture. On the road of internationalization of Kitty cats, all Americanized and Taiwanese cats have failed because of the integration of Japanese culture. The Kitty cat has been deeply rooted in the hearts of the people. Nowadays, stuffed animals are not only children’s playthings, but it is also a kind of leisure culture phenomenon. On many home leisure creative pillows and car accessories, we feel the leisure of the soul.
The fifth is fabric creativity. In the design of stuffed animals, fabrics and accessories are the basis of the design. The texture of the fabric directly reflects the style of the toy design. For example, white and soft plush, often used for cute, feminine toys; leather, in recent years used to design toy shapes, but also crafts temperament office ornaments; many fabrics on the fabric will be used Design toys with ethnic characteristics and more.
Sixth is the extension and transformation of creativity. For a good toy designer, it is often found that an old idea does not mean anything, but if it is through certain means and methods, it can be transformed into a new idea. For example, exaggerate or reduce, increase or decrease the original idea. Toys can be enriched by adding decorations, details, colors, clothing, packaging, etc. to the toy. On the contrary, it can reduce jewelry, clothing, detail organs, etc., so that the image of the toy changes. Therefore, we often say that the new and the old are relative, and the ordinary and the extraordinary are just one step away.